The Minnesota Lynx have a new sponsorship with one of its longest-standing corporate partners to be displayed on the front players’ jerseys beginning in the 2024 WNBA season.
The Lynx announced Monday they have agreed to a multi-year partnership with Federated Insurance, a Minnesota company based out of Owatonna, to be the organization’s Jersey Patch Partner.
This new partnership between the Lynx and Federated Insurance will focus on local ties and elevating women’s sports while fostering meaningful impact and change in communities across the state.
“With Federated Insurance being our new partner for the jersey patch, we’re super excited to have this local angle back,” Lynx Senior Vice President of Corporate Partnerships David King told Canis Hoopus.