LAKE BUENA VISTA, Fla. — LeBron James' popularity, even in his 17th season, cannot be argued.
The NBA released jersey-sales and social media data Wednesday, with the Los Angeles Lakers' star forward atop both lists. James had the top-selling jersey, measured by online sales through the NBA Store, for the period that started when the season resumed on July 30 through Monday's end of the conference finals.
Rounding out the top five: Dallas' Luka Doncic, the Lakers' Anthony Davis, Boston's Jayson Tatum and Milwaukee's Giannis Antetokounmpo. Interestingly, the next two spots on the jersey-sales list were taken by players who weren't part of the NBA restart at Walt Disney World — Golden State's Stephen Curry and Brooklyn's Kevin Durant.