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Identity matters, and the Minnesota Timberwolves are on their way

History is a great teacher. The Minnesota Timberwolves could learn much about rebuilding a team by paying attention to the development of the Memphis Grizzlies’ “Grit and Grind” identity as the foundation for seven straight playoff appearances.

I moved to Memphis, Tennessee in January 2007. Memphis is a basketball hotbed, often considered one of the premier recruiting grounds among high school athletes.

At the time, higher division basketball was greatly lacking. The University of Memphis was on the rise behind high-flying point guard Derrick Rose. Coach John Calipari had led the Tigers to the No.