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Hoop dreams mix with hype for elite prep players nurturing their brands

Twitter is yesterday’s news. Facebook is a fossil. It’s all about Instagram these days, particularly among young athletes. Its effect will be evident Saturday night when Minnehaha Academy hosts Sierra Canyon (Calif.) in front of a crowd expected to exceed 11,000 at Target Center.

The game, between Minnesota’s highest-profile high school team and a heavily followed national power, was originally intended to be played at Minnehaha Academy as part of the Redhawk Basketball Showcase. But intense interest in the game, spurred by social media, quickly outstripped the newly rebuilt school’s gym capacity and forced the move to Target Center to accommodate the expected crush of fans.