If, as Rodney Richardson said, a brand is a story, then this is a saga.
Monday afternoon the Timberwolves, who are set to debut the team’s new logo at Tuesday night’s final home game, brought in the man who will help tell the team’s story going forward.
Richardson is the founder and creative director of RARE Design, the Hattiesburg, Miss.-based firm that is changing the way the NBA looks, team by team.
He and his firm’s work can be seen in Memphis, New Orleans, Atlanta, Sacramento, all places where he has designed the new logo and identity of the Grizzlies, Pelicans, Hawks and Kings, respectively.