In Season 3 of AMC’s critically acclaimed series Breaking Bad, Saul Goodman — who serves as the lawyer and adviser to meth kingpins Walter White and Jesse Pinkman — has more of the sly advice you come to expect from his wisecracking character.
“If you’re committed enough, you can make any story work,” Goodman says to White. “I once told a woman I was Kevin Costner, and it worked because I believed it.” It’s all about conviction when selling a story, Saul contends.
His advice comes in response to Walt as the two sit in Goodman’s Cadillac outside of the car wash that Walt is thinking about purchasing — per the suggestion of his wife, Skylar, who finds it exceedingly more believable than the laser tag franchise as a drug front to launder his meth money through.