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P.J. Fleck hoping to take 'Row the Boat' trademark to Minnesota

HOUSTON -- Will P.J. Fleck "Row the Boat" in Minnesota? He hopes so.

The Golden Gophers new coach, who popularized the phrase at Western Michigan, said he's working on getting the rights to the phrase and bringing it with him to his new job.

"We're working on it," Fleck said Wednesday while in attendance for the Bear Bryant Coach of the Year Award, for which Fleck was a finalist. "There's just some things to go through, and hopefully I'll have the opportunity to bring it with me."

Fleck, who said the phrase came about after he and his wife lost their second son to a heart condition in 2011, made it the mantra for his program at Western Michigan, where he spent the last four seasons and led the Broncos to a 13-1 season and an AT&T Cotton Bowl in the 2016 season.