When Callie Inman and Jayme Buck were shopping for trendy women’s clothing, an idea crossed their minds.
Inman and Buck searched for Minnesota sports gear, but couldn’t find any products they liked. Many of the clothing designs lacked creativity, were too flashy, or didn’t fit well.
Callie and Jayme became friends in second grade and always wanted to launch a business together. Beginning in January of 2018, the duo met for coffee every Monday to share different ideas. After making a shopping trip to search for creative and trendy Minnesota Vikings gear, the two friends identified an entrepreneurial opportunity.