The Milwaukee Bucks today announced the return of “Fear the Deer” nights for the 2016-17 season, featuring the team’s groundbreaking alternate court that was the first of its kind in the NBA. The Bucks will be back on this unique floor while wearing the team’s black alternate uniforms for the games on Nov. 25 vs. Toronto, Dec. 20 vs. Cleveland, Jan. 6 vs. New York and March 24 vs. Atlanta.
The Fear the Dear platform strips away the periphery of the Bucks brand, leaving the focus squarely on the team and setting a simple, aggressive tone. The team’s alternate uniforms are stripped of their base color and traditional front wordmark, leaving just the imposing Bucks logo on a black backdrop, while court features a similarly stripped down logo and color palette to keep the focus squarely on the team
Milwaukee’s “Fear the Deer” uniforms and court will be on display at four games this season, creating a fan experience unique to Milwaukee.