After months of speculation and a few denials from both parties, the Milwaukee Bucks’ new arena officially has a name.
It was announced Thursday afternoon that the building will be known as Fiserv Forum after the Bucks and the Brookfield-based company struck a naming rights deal that lasts 25 years. As of this writing, the financial terms of the agreement have not yet been disclosed.
The announcement comes exactly a month before the arena holds its official grand opening as part of the fourth annual block party the Bucks will hold at the building and the surrounding area in downtown Milwaukee on August 26.