New Donate Life Wisconsin and Wisconsin Division of Motor Vehicles (DMV) Campaign Aims to Foster a Culture of Donation and Increase DMV Donor Designation Rate
MADISON/MILWAUKEE, WI – March 29, 2015 – Milwaukee Bucks center Greg Monroe, dancer Nastassja and four other Bucks employees proudly share their decisions to register as organ, tissue and eye donors in a new statewide public education campaign developed by non-profit healthcare collaborative Donate Life Wisconsin (DLW) and the Wisconsin Department of Transportation Division of Motor Vehicles (DMV). The first-of-its-kind multi-cultural campaign -- titled “I Said Yes!” -- is part of a joint effort by DLW, the DMV and the Milwaukee Bucks to foster a culture of donation by honoring the decision Wisconsin residents make every day to “say yes” to organ, tissue and eye donation, and inspire others to do the same.