Never trust the Bucks. The phrase that provides Milwaukee Bucks fans with relief in dire times. The immortal motto that can’t be shook. The source of vocal comfort when Miles Plumlee puts pen to paper.
Never trust the Bucks? What happened? How did we get here? Is there an end in sight?
Let’s take a teary-eyed trip down memory lane, and take a sharp turn on to Cream City’s 4th Street. What exactly prompted this phrase that is expressed in social unison like it’s the Lord’s Prayer in church?
Prior to the social media boom of 2005 to the present day, the environment for online fan interaction was relegated mostly to message boards; certainly not as public and visible as your modern day-to-day hashtags.