The Milwaukee Bucks and Harley-Davidson have forged a multi-year global agreement featuring Harley-Davidson’s iconic black, orange and white bar and shield logo on Bucks game jerseys beginning in the 2017-18 season.
The two globally renowned Milwaukee-based organizations made the announcement today at the Harley-Davidson Museum in downtown Milwaukee. Jersey sponsorships were approved as part of a three-year pilot program by the NBA Board of Governors in April 2016.
“It’s a perfect fit for Harley-Davidson and the Bucks, two international brands with deep Milwaukee roots, to join together through this partnership,” said Matt Pazaras, Milwaukee Bucks Senior Vice President, Business Development and Strategy.