The National Basketball Association’s Milwaukee Bucks and Fiserv, Inc. (NASDAQ: FISV), a leading global provider of financial services technology solutions, announced today that Fiserv has signed an exclusive naming rights agreement for the nearly completed Wisconsin Entertainment and Sports Center, now called Fiserv Forum.Financial terms of the 25-year agreement were not disclosed.
The new venue, which will feature a public celebration on Sunday, Aug. 26, 2018, will serve as home to the Milwaukee Bucks and the Marquette University Golden Eagles men’s basketball team, and as a showcase for world-class entertainment and other events. The Fiserv brand will be prominently featured on the exterior façade, playing surface, rooftop and throughout the facility, which is the centerpiece of a 30-acre business, residential, cultural and entertainment revitalization in the heart of downtown Milwaukee.