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#FireKidd And The Power of Fandom

By mid-January, the boos in the BMO Harris Bradley Center were cacophonous. From game to game, they echoed through the rafters at the BC. Their ire was not (usually) directed at an underperforming Bucks team, but for the leader at the helm of that mediocrity.

Jason Kidd, in his fourth season as head coach of the Milwaukee Bucks, was still largely surfing upon the wave of youth that plastered the franchise’s marketing for the past several years. “Own The Future” stood primarily on the broad shoulders of Giannis Antetokounmpo’s limitless potential, a wagon to which Kidd would desperately hitch his horse leading to his abrupt exit from the Cream City.