"Fear the Deer" is finding an entirely new meaning in the Milwaukee Bucks' rebranding.
A 12-point buck is replacing the traditional eight-point buck and becomes the primary logo under the franchise's new look designed by the New York-based firm of Doubleday & Cartwright.
The Bucks will have new uniforms, a different color scheme and four new logos, a change that will officially debut at the end of the current season and playoffs.
But on Monday night the Bucks officially unveiled the four logos and color scheme at a viewing party at the BMO Harris Bradley Center.