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On Mark Attanasio, expectations for this coming season, entertainment, and passion

Related Topics: Mark Attanasio, Adam Zimmer

Adam Zimmer is a staff writer with Brew Crew Ball, where he’s covered the Brewers since the beginning of 2025. He is a recent graduate of Occidental College in Los Angeles, where he dedicated much of his time to showing his classmates Nori Aoki highlights.

I’m sure many of you have seen Brewers owner Mark Attanasio’s recent interview in USA Today on the challenges of owning a small market team. In the interview, he claims the Brewers “struggle to break even” every year. Then, he offers a somewhat nihilistic-sounding question:

“Is my job to win a World Series, or is my job to provide a summer of entertainment and passion and a way for families to come together?