The Chicago Cubs “fly the W.” There's “New York, New York” after games. And now, there is St. Augie. Milwaukee Brewers fans have developed a new tradition after every one of the Crews’ victories, sharing a saintly picture of broadcaster Jerry Augustine.
The picture started after Nate Petrashek took a photo of the oddly lighted Augie during one of the broadcasts. Mike Bischoff borrowed the photo for a tweet, and it was soon tied to a victory celebration.
Eventually, a community of Brewers fans tied to Bischoff started using the photo after every tweet. More and more people started picking up the celebration.