It's easy to sell tickets for the next season after your team has won the World Series. The Kansas City Royals would be happy to vouch for that.
On the flip side, it can be challenging to sell tickets after your team experiences a disastrous season that prompts a massive rebuilding plan to be put in place. That's the situation the Milwaukee Brewers find themselves in this winter.
Despite that difficult position, the Brewers have been relatively pleased that season-ticket sales for 2016 have dropped only marginally at this point, a nod to their loyal fan base.