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Brewers embrace owner's direct message

PHOENIX -- The 2016 Cubs had "Try Not to Suck." Now the 2017 Brewers have "Don't Eff it Up."

That's what Brewers owner Mark Attanasio told players prior to Saturday's first full-squad workout at Maryvale Baseball Park, surprising everyone in the room by using the four-letter word not with malice, but with a smile on his face. Attanasio was urging players young and not-so-young to seize the opportunities afforded by a Brewers team entering its second full season of rebuilding.

"I loved the realness of it," said Joba Chamberlain, the veteran reliever vying for a job as a non-roster invitee.