At the beginning of the season, we were hearing rumors about a new direct-to-consumer app being developed by Bally Sports for watching the team channels for the Brewers. Today, they officially announced the App. Branded as Bally Sports+, it will launch on June 23.
The app will cost $19.99 a month or $189.99 a year for a subscription. It’s a price point that seems a bit high, but not completely unreasonable. Earlier this year, NESN launched their own direct-to-consumer app for watching the Boston Red Sox, and that came in at a price point of $29.