MURFREESBORO, Tenn. — Chelsea Floyd, Middle Tennessee Athletics' Associate AD for Marketing and Fan Engagement, joined host Sam Doughton for the seventh episode of the Behind the Blue Raiders podcast series, released Tuesday on Spotify and GoBlueRaiders.com.
Floyd sits down to discuss MTSU's fan experience committee, including feedback from the committee that Blue Raider fans already have seen in action, before diving into the world of licensing, which is an area that keeps Floyd busy every day she's on the job at MTSU. She brings Blue Raider fans into the process of getting a product with the MTSU brand on it in a store near you from start to finish, discussing both challenges she's faced as well as metrics she uses to monitor the program's branding.