I was in the hipster grocery store today purchasing tofu sour cream and it hit me. The movement is working. Being a fan of the MAC is a bit like shopping local, for organic food, like we used to eat, but with certain changes. If I can shop at a store like that, then anyone can be a fan of the MAC. It’s a question of marketing and necessity.
I am going to use football as the example, but this applies sports wide. The NFL today is nothing like what I grew up with as a child. While they were just starting to become millionaires, they still seemed like regular people that I grew up around.