Why Michigan's switch back to Nike matters so much.
It's amazing that we, the fanatical Michigan sports enthusiast that we are, care so much about which apparel company makes Michigan's official uniforms and fan gear.
But we do. We care a lot.
To an outsider, its insane to see thousands of fans lined up outside of a store hours before they open, just to get first dibs on a t-shirt or a hat. I mean, its not like this stuff was being given away or anything.