This week, the Big Ten signed a seven-year, $7 billion contract with Fox, CBS and NBC (plus the streaming services) for coverage of their athletics. The new deal provides some interesting opportunities with three games that will be highlighted in each time slot on each network every given Saturday starting next year. Plus, those that aren’t nationally televised could be broadcast on Peacock or Paramount+.
Making the most of these streaming platforms and the new deal in general will be key for the Big Ten, especially if they want to get to the point where they can pay players like Kevin Warren mentioned in an interview on Saturday.