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Nike, Jumpman give UM ‘swagger,’ recruiting edge

Ann Arbor – Michigan defender Reuben Jones took several loops of the M Den on State Street in the wee hours Monday morning and liked everything he saw in the store's Michigan-Nike apparel launch.

The program officially became affiliated with Nike apparel and equipment on Monday, and the M Den, the official retailer for Michigan athletics, kicked things off with a four-hour block party that featured speeches from head coach Jim Harbaugh and Heisman Trophy winner Desmond Howard, among others.

Hundreds of fans lined up for hours and hours to be among the first to purchase the new line that includes Nike’s Jordan Brand “Jumpman” products when the doors officially opened at 11:59 p.