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[Upchurch]
If you’re like most people, watching movies-- especially movies in the same genre-- has a sort of comfort to it, an ease of accessibility that comes from well-tread narratives that we’re familiar with. That isn’t a mistake. There’s a good piece from The Atlantic that details the great lengths studios go to in order to produce thoroughly average and increasingly similar movies. They’re happy releasing something that won’t be remembered long after it’s released but is good enough to bring an audience in and make the money needed for the studio to see some return on its investment, and they’re finding that the key to bringing audiences in is giving them something they’ve basically already watched.