In the latest attempt to circumvent NCAA rules that largely prevent college football and basketball athletes from earning money, the California legislature passed a law on Wednesday which would allow athletes to get paid for the use of their name, image, and likeness. Senate Bill 206 passed both the California Senate and House unanimously, and it now sits on the Governor’s desk for signature. It’s also something that could impact the Michigan Wolverines.
The bill, which would take effect on January 1, 2023, would only impact universities in the Golden State, but could have severe repercussions for the rest of the nation should it become law, and withstand expected legal challenges.