When Michigan signed up with the Jordan brand, I was worried about one thing: players selling their gear for huge dollars. That is exactly what happened at North Carolina's Football program yesterday. North Carolina of course has been with the Jordan Brand for basketball for many years but recently extended that relationship to the football team. 13 football players have been suspended for 4 games because they sold their team issued Jordan shoes. The suspensions include NC's starting QB.
The issue is, that team issued or PE (player edition) Jordan shoes can go from $5,000 to $10,000 a pair on the resale market.