When Michigan left adidas a few years ago they had a choice between Under Armour and Nike/Jordan brands. UA had been over paying for a few schools like ND and UCLA as their products are not seen on the same level as adidas or Nike mostly when it comes to basketball. The UA Steph Curry line has seen a dramatic decline in the market after its initial strong release. It was a bit of an upset when Curry resigned with UA recently.
Under Armour is now struggling in other areas as its stock is down 75% from 5 years ago.