As the NFL draft dominates sports coverage this week, the Michigan football program is taking advantage.
U-M has been sending some of its current recruiting commitments a mockup of the player holding a jersey and standing next to NFL commissioner Roger Goodell in the middle of the U.S. map.
With the words "Michigan wants to help map your path to the draft," the wording at the top of the image is individualized with the player's hometown, then Ann Arbor, then Chicago (where the draft is), then to an NFL team.
(It's not clear how the NFL teams were selected; perhaps one that appeals to that player.