I have a friend that runs a small Gelato business in North Carolina. For fun, he started to bake cookies as a small side for his customers. A local company that owns a number of restaurants tasted the cookies and ordered 300 pounds of cookies a month. He doesn't know the cookies business, he knows the Gelato business and now needs to invest $100K to bake 300 pounds of cookies every month. He has to solve his problem by buying new equipment and hiring more people.
The Michigan Football team also needs help. The running back position as been ravaged by injuries and suspensions since last season.