As the CEO of Michigan football, Jim Harbaugh is also the brand’s chief spokesman. Each week he crafts the organization’s message, using his news conferences to sell his program’s accomplishments and deflect the criticism thrust in the Wolverines’ direction.
There is a bit of spin doctoring involved in this line of work, and Harbaugh channels it into the answers and talking points he delivers.
For the past several days, Harbaugh has tried to mitigate the blowback Michigan’s offense has received in wake of its latest suspect performance during a 10-3 victory over Iowa on Saturday.