Michigan football is one of the most beloved sports brands in the country. The same can be said for Ohio State football.
When those powers combine, in a high-stakes contest between two undefeated teams, it's a ratings bonanza.
Fox Sports reports that Saturday's 45-23 win by the Wolverines pulled in an average of 17 million viewers, making it the highest rated regular season college football game in 11 years on any network.
It was also the most watched game in the history of Fox's coverage of regular season college football.
The game did exceptionally well in the top markets in Ohio and Michigan, of course.