Michigan football played in the first game on the Big Ten Network. And now, they are breaking in a new TV platform.
The Wolverines will play in the first Big Ten conference game streamed exclusively on the Peacock Network. U-M will open the 2023 season against East Carolina at noon on Sept. 2, and the only way to watch it if you're not at Michigan Stadium that day will be the streaming-only network, an arm of the NBC/Universal media conglomerate and a new TV partner with the conference.
The NFL, despite its agreement to stream Thursday night games on Amazon Prime, requires those games to be broadcast to over-the-air channels locally in the markets of the two teams playing.