University of Michigan athletics and Peloton announced a partnership that will feature co-branded bikes on Wolverines sidelines and athletic facilities.
Nicole AuerbachWell, this is a new one: The Michigan athletic department has partnered with Peloton: <a href="https://t.co/Ofz6xnxy4q">pic.twitter.com/Ofz6xnxy4q</a>
"We're pleased to partner with Peloton as its first collegiate activation," said Michigan athletic director Warde Manuel. "We look forward to collaborating with Peloton and LEARFIELD on projects ranging from beneficial opportunities for our student-athletes to enhanced membership possibilities and content for the entire U-M community."
The deal is the first of its kind for Peloton, which has seen a rapid rise in the in-home execise ranks in recent years.