Michigan Athletics announced Wednesday morning that it has partnered with INFLCR (pronounced “Influencer”) to launch the Victors Local Exchange program, with intent to grow opportunities for student-athletes in its Name, Image & Likeness (NIL) program. INFLCR has partnered with 3,500+ teams and 70,000+ athletes on its app.
The app acts as a match-maker between student-athletes and businesses and organizations who are trying to find sponsorship opportunities. A business creates an opportunity on the app outlining what type of sponsorship they’re looking for, how many followers they want the student-athletes to have, and many more details. The student-athletes then can search through the opportunities and find one that’s right for them.