The University of Michigan announced Wednesday the start of its VICTORS Local Exchanged program, powered by the INFLCR digital platform, designed to further bridge the gap for student-athletes looking to benefit from name, image and likeness opportunities.
The VICTORS program is a registry for businesses, donors, alums and others who want to connect with specific U-M student-athletes for NIL deals. This program will also allow for those outside entities to complete the transaction (without any additional fee) directly to the student-athletes and disclose the deal to INFLCR, which helps make sure deals remain NCAA compliant.
"The VICTORS Local Exchange ties together the University of Michigan's entire NIL strategy in one system," said INFLCR president Jim Cavale said in a released statement.