Authentic Michigan football jersey offerings used to be slim, limited by NCAA rules that did not permit the names of players on the back.
But a new era launched July 1 allowing college athletes to profit off their name, image, likeness (NIL), and since Friday, the M Den, official licensed retailer of Michigan gear, has been selling custom official football jerseys.
The M Den has been working with Valiant Management Group, run by former Michigan football player Jared Wangler, who is securing contracts with the current players who are allowing their names and numbers on jerseys to be sold.