Head coach Jim Harbaugh says he wants Michigan football players to be the best versions of themselves on and off the field — and he believes a new NIL initiative will help them get closer to this goal.
The initiative is called M Power. Per the official page, M Power was created “to assist athletes as they develop personal brands, build, and navigate business ventures and pursue opportunities through Name, Image and Likeness.”
Introducing , a Brand for Life program designed to assist Wolverine football players through internships, mentorships, and entrepreneurship opportunities.