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It's just about basketball for UM's John Beilein

Ann Arbor -- He doesn't put Gatorade on his Cheerios. He's never made headlines for helping out a stranger at an accident scene.

His aura is more granddad than rock star.

He does wear khakis on gameday, at least. But, best we can tell, nobody's dressed up as John Beilein for Halloween.

Michigan's basketball coach is in his ninth year on the job, and has a darn good resume -- having turned around a long-dormant program by making five NCAA Tournament appearances, including two Elite Eights and the 2013 championship game.

However, it's the new kid on the block, Jim Harbaugh, that's getting all the attention.