USA TODAY Sports
Not everyone cheats. Let’s get that out of way.
But everyone profits from a system that relies heavily on cheating. Including you. Not in cash, obviously, but in entertainment that costs you next to nothing.
I’m guilty, too. I cover college basketball games. I get paid to cover those games, even if some of you think that’s a waste of money. I willingly, even happily, cover the games understanding they are part of a billion-dollar industry – yes, industry – in which everyone legally makes money except the players.