In collegiate athletics, Name, Image and Likeness (NIL) has played a huge role in recruiting in recent years. In keeping up with the times, Michigan men’s basketball coach Dusty May is keeping up with the times and embracing the murky, yet lucrative world of NIL.
The Wolverines have made progress in that department. Earlier this week, Michigan hired Terése Whitehead as in-house Altius NIL Executive GM. She will undoubtedly help oversee a factor in recruiting that remains uncertain and lacks clear safeguards to protect young athletes.
When asked about NIL at a press conference earlier this week, May confirmed he has been in contact with Champions Circle and spends quite a bit of time working on NIL.