“You got to pump it up. Don’t you know? Pump it up. You got to pump it up.”
If you attended a Michigan football game at the Big House in 2021, these words were inescapable. Endor’s club anthem “Pump It Up” became a celebratory rallying cry at home games for Wolverines that played almost as much as “The Victors.”
When Michigan welcomed arch rival Ohio State to Ann Arbor on Nov. 27, the university recognized it needed to maximize its home-field advantage. Instead of traditional music being played by an underpaid member of the events team, and to guarantee a raucous atmosphere for the biggest game of the season, U-M turned to DJ Skee to provide live entertainment and control the music throughout the game.