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Column: The successful pursuit of Bryce Underwood showcases an NIL mindset shift at Michigan for the better

Related Topics: Michigan, Kellen Voss, Sherrone Moore

Kellen Voss covers the Michigan men's and women's basketball teams and writes recruiting articles, plus occasional football articles with Maize n Brew. You can follow him on Twitter @Kellen__Voss.

In case you’ve been living under a rock for the last week, the Michigan Wolverines got their biggest recruiting win of the Sherrone Moore era so far, with five-star quarterback Bryce Underwood — the No. 1 overall recruit in the 2025 class — flipping from LSU to Michigan last Thursday.

This is a monumental flip for the short-term and long-term future of the program.