Back to the Michigan Wolverines Newsfeed

Column: Jim Harbaugh's Personality, Hard Work Becoming Michigan's Brand

It is hard to miss anything Jim Harbaugh does, has done or will do since he was hired at the University of Michigan to take over its flailing football program.

Evidence of this can be seen every day on the various blogs and media outlets when every single move the coach makes is documented and broken down at nauseum.

Harbaugh is a unique character, as evidenced by his antics both on and off the field, but the fact that anyone -- especially rival schools -- talks about him or raises concerns mean that he is doing what he has to do to get the Michigan brand out there.