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Charles Woodson’s ‘Woodson Whiskey’ becomes Michigan’s first liquor sponsor

Announced on Tuesday morning, Charles Woodson’s “Woodson Whiskey” brand has become the first official spirit sponsor of the University of Michigan Athletic Department, the first of its kind.

“’Those Who Stay Will Be Champions’ were words I lived by everyday while at the University of Michigan…but what happens when you leave? Well, I now have the answer for that: ‘Those Who Come Back Will Be Champions Once Again!’” Woodson said in a press release. “As a proud U-M alum, I am now excited to have Woodson Whiskey be the very first spirit sponsor in the history of Michigan Athletics!