Michigan football coach Jim Harbaugh speaks to the media on Monday, Oct. 7, 2019, in Ann Arbor. Rainer Sabin, Detroit Free Press
As the CEO of Michigan football, Jim Harbaugh is also the brand’s chief spokesman. Each week he crafts the organization’s message, using his news conferences to sell his program’s accomplishments and deflect the criticism thrust in the Wolverines’ direction.
There is a bit of spin doctoring involved in this line of work, and Harbaugh channels it into the answers and talking points he delivers.