The Michigan Wolverines announced that they have reached an agreement with Nike to become the Wolverines’ official athletic footwear, apparel and equipment provider. The partnership starts on August 1, 2016 and goes until 2027, with an option to extend the deal to 2031.
“After careful consideration, the right partner for the University of Michigan was Nike," said interim athletic director Jim Hackett. "This decision, this partnership is about more than Michigan athletics; at the core, it is about our University community and it is about two great names reuniting for an opportunity that speaks to more than uniforms and apparel. Nike is a recognized leader in its field when it comes to product innovation and we look forward to future collaboration.”
In a press release, Michigan said they aspire "to unlock new possibilities for the entire U-M community with the partnership including student internships at Nike headquarters and community events" with the agreement, which also includes use of the Jordan Brand “Jumpman” apparel and footwear for men’s and women’s basketball.
“The University of Michigan ranks high among the world's great institutions of higher learning and enjoys a rich, tradition-laden history in college sports. Nike is especially proud to partner with the Wolverines and have the opportunity once again to work with Michigan student-athletes, coaches, and staff. We eagerly look forward to bringing out the best in each other,” said Joaquin Hidalgo, Vice President and General Manager of Nike North America.
The monetary details of the deal are still unknown, but it's expected to be one of the most lucrative in college sports history.
Michigan has partnered with adidas since 2007, and will continue to work with the brand during the last year of their contract in 2015-16.
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