In the new and ever-evolving world of name, image and likeness (NIL) in college athletics, opportunities for student-athletes to now earn money during their playing days are abundant in 2022.
Michigan State University has been at the forefront of trying to support and guide its athletes through the NIL landscape with educational sessions and programs like EverGreen, or group licensing programs allowing use of the university’s logos and trademarks, among other things. The MSU football players also recently launched the East Lansing NIL Club, which provides fans an opportunity to meet with and talk to the players.